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Hitachi
Changing perceptions of a global business hiding in plain sight for decades.
A pan-European brand campaign for Hitachi that unified 29 operating divisions under a single creative platform. While Hitachi was widely recognised for consumer electronics, far less understood were its capabilities in areas such as energy, transport and infrastructure. The campaign played on this contrast through a series of dual-meaning headlines that connected lesser-known sectors with familiar consumer moments. Created across TV, press and digital, and filmed in Cape Town and Barcelona, the campaign helped reposition Hitachi as a global technology and infrastructure business operating far beyond the living room.
They brought clarity and consistency to an incredibly broad and complex business. The campaign managed to connect multiple divisions under one strong creative idea while still allowing each area to speak to its own audience. Smart thinking, beautifully executed, and handled with real attention to detail throughout.
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What we do
Thoughtful strategy. Strong creative. Delivered by senior people who actually do the work.
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