Global data center co

Phase 1:

Creating a global behavioural platform for safety

Working alongside the Global EHS leadership team, we developed the strategic and creative foundations of the global ‘Switch on to Zero Harm’ campaign. The challenge was to create a platform that felt simple, memorable and globally scalable while supporting genuine behavioural change. Inspired by the insight that most incidents are linked to human factors and lapses in focus, we created the ‘Switch on’ concept and distinctive finger-click gesture as a memorable behavioural trigger. We then brought the campaign to life through strategy, messaging, films, handbooks, toolkits and global campaign assets.

A hand making the ‘Switch on’ finger-click gesture with motion marks
‘Switch on to Zero Harm’ leadership handbook cover with three colleagues in workwear
Zero Harm safety checklist card mock-upTwo roll-up banners carrying the Switch on to Zero Harm messaging
Two workers in hi-vis with a telescopeA worker beside a directional signpostA worker in hi-vis stretching
A laptop showing two hi-vis workers, one wearing an illustrated cape

Phase 2:

Launching a global safety movement

With the platform established, we helped launch ‘Switch on to Zero Harm’ across global regions, creating visibility, excitement and engagement at scale. The rollout was designed to feel more like a movement than a traditional internal campaign, helping employees connect emotionally with the message while ensuring consistency across locations and teams. We delivered launch events, presentations, reception films, launch materials, newsletters, posters, promotional items and digital assets, alongside transcreated campaign materials for different regions. Interactive elements such as the global selfie pledge helped drive participation and reinforce a shared global safety culture.

Three Switch on campaign posters: ‘In a hurry?’, ‘Taking on too much?’ and ‘Things on your mind?’
‘Switched on!’ Zero Harm newsletter with a reflection on the year
A laptop showing the Zero Harm executive summaryA worker holding a megaphone
A white hard hat carrying a ‘Switched on’ stickerA notebook with the Switch on to Zero Harm finger-click illustrationTwo branded Zero Harm water bottles
A laptop showing the global selfie pledge wall for World Day for Safety and Health at Work
Two colleagues making the finger-click gestureA hand interacting with the selfie pledge wall on a tabletA display of Zero Harm campaign posters

Phase 3:

Embedding safety into everyday culture

Following launch, the focus shifted towards embedding ‘Switch on’ into daily behaviours, leadership practices and operational environments. Working closely with the client, we developed practical tools and engaging content designed to sustain momentum long after the initial campaign launch. This included high-risk activity videos, multilingual safety infographics, induction materials, venue guides and a growing library of safety moments designed for ongoing communication and engagement. The work helped move safety beyond compliance messaging and into everyday thinking, conversations and decision making across offices, construction sites and technical operational environments globally.

‘Switch on to hazardous chemicals’ illustrated safety infographic
Data centre safety guide covers HH2 and HH3
A trifold safety brochure with a person peeking throughA ‘Travel safety’ Switch on leaflet
Laptops showing high-risk activity safety illustrations beside a worker in hi-vis

Phase 4:

Building long-term cultural change

Switch on to Zero Harm was never designed as a short-term campaign. The ambition was to create a long-term behavioural framework capable of evolving alongside the organisation as it continued to grow globally. Ongoing work has focused on strengthening engagement, supporting leadership visibility and helping regions continue progressing along the Bradley Curve towards a more proactive and interdependent safety culture. From e-learning platforms, venue induction tools and performance dashboards to leadership activation and continuous communication, the programme continues to help embed safety into the everyday culture of one of the world’s fastest-growing data centre organisations.

Laptops showing the Safety leadership training and HH3 health and safety induction e-learning
Transcreated Switch on posters in French and Japanese
An illustration of two workers at a ground-breaking‘Download the EHS HUB app now’ phone mock-up
The Bradley Curve chart showing the four stages of safety culture, with a worker leaning against the bars
Back

Curation quickly understood that this wasn’t about creating another safety campaign; it was about building a long-term behavioural framework capable of influencing people consistently across a global business. They brought strategic thinking, strong creative direction and a practical understanding of how behavioural change actually happens in complex working environments. The team were collaborative, proactive and genuinely invested in helping us create something meaningful that could evolve with the business over time.

Global EHS Director

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