SnowSkool

Modernising a market-leading ski brand for the next generation.

Working closely with the founders of SnowSkool, we completely repositioned and redesigned the brand for a new generation of skiers and snowboarders. The existing identity felt dated and disconnected from the adventurous, social spirit of the audience it was trying to attract. We created a far more contemporary and energetic brand system that captured the excitement of mountain life, travel and instructor culture, while still communicating trust and expertise. Rolled out across identity, website, brochures, social content and marketing materials, the new brand helped modernise perception and better connect with a younger, gap-year audience looking for experience as much as qualification.

A hand holding a phone showing the SnowSkool website
SnowSkool ski-instructor-courses poster
SnowSkool brand posterSnowSkool brand poster on a phone
SnowSkool ‘Banff, Canada’ campaign on a tablet
The SnowSkool website shown on a laptop
‘Become a snowboard instructor’ SnowSkool posterSnowSkool Canada and New Zealand posterSnowSkool ‘Ski in’ poster
SnowSkool ‘Banff’ brochure spread
A snowboarder carrying a board

Brand, website, socials, brochures, stationery… the lot. A total brand revamp and perfect positioning for my target audience. These guys know what they’re doing, and they do it well. Everything felt connected, consistent, and properly thought through from start to finish. The creative system they built gave us clarity, confidence, and a brand that finally feels like us.

Phil Purdie, MD, SnowSkool

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